https://www.billiebeth.com/workno daily 0.75 2022-06-09 https://www.billiebeth.com/workno/artem-th2st monthly 0.5 2022-06-08 https://images.squarespace-cdn.com/content/v1/629a172f08dd860ad90e257c/29030ba1-9d87-4892-a68c-eb4910c5fdad/Survey+Results-02.png Work - Case Study: Wastewise - Make it stand out 35% https://images.squarespace-cdn.com/content/v1/629a172f08dd860ad90e257c/0a170c07-996a-4b39-ae3a-a0c58353c15d/FOODWISE+FARMER.png Work - Case Study: Wastewise - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/629a172f08dd860ad90e257c/37ea2773-2397-4597-a4ba-fcf9c5f74475/Survey+Results-03.png Work - Case Study: Wastewise - Make it stand out 63% https://images.squarespace-cdn.com/content/v1/5cfc0197cd000900016c6cc2/1565725469887-0D1JXGSBXHU80CMTCMW8/artem.jpg Work - Case Study: Wastewise - A mobile food waste MVP solution designed for the non-profit Foodwise. https://images.squarespace-cdn.com/content/v1/629a172f08dd860ad90e257c/7f26c651-210c-4b6c-9f7e-59752fb4b1ef/Survey+Results-04.png Work - Case Study: Wastewise - Make it stand out 13% https://images.squarespace-cdn.com/content/v1/629a172f08dd860ad90e257c/53afdf2f-e09c-4494-99ae-c6970f5a03db/Josie+Parker.jpeg Work - Case Study: Wastewise - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.billiebeth.com/workno/marta-jfcrd monthly 0.5 2022-06-07 https://images.squarespace-cdn.com/content/v1/5cfc0197cd000900016c6cc2/1565725772214-SCS0HSBRA8S4YX4U5C3I/marta.jpg Work - Case Study: Flower Power https://www.billiebeth.com/workno/circle-f72j8 monthly 0.5 2022-06-07 https://images.squarespace-cdn.com/content/v1/5cfc0197cd000900016c6cc2/1565725946985-0G0IDNN3P4N52PF2QPB2/circle.jpg Work - Case Study: my ritual https://www.billiebeth.com/home daily 1.0 2025-05-15 https://images.squarespace-cdn.com/content/v1/629a172f08dd860ad90e257c/bd0be460-cab1-4dc5-94e7-b18a0fa7e5d9/BB_MOBILE+VISUAL-07.png https://images.squarespace-cdn.com/content/v1/629a172f08dd860ad90e257c/54df3f83-7953-48d5-b21b-19c13004b6b2/sunflower+jam+desktop.png Home - SUNFLOWER JAM A small jewelry e-commerce brand that I founded in 2019. I design and make the products in my apartment in Brooklyn, NY as well as design the website, newsletter, social, packaging, and overall customer experience VISIT SITE https://images.squarespace-cdn.com/content/v1/629a172f08dd860ad90e257c/1659384553089-FKLWPUQ5A1QVUI2GHG7Y/WHIPIK_SM_COVER.png Home https://images.squarespace-cdn.com/content/v1/629a172f08dd860ad90e257c/b69ad5c8-a031-47e0-9c1d-d62419b2ec92/MOSTSTPH+%282%29.gif Home https://images.squarespace-cdn.com/content/v1/629a172f08dd860ad90e257c/18db4d63-68c5-4e91-8de5-0811b9a0c7e9/Logworkout+cover+2.png Home https://images.squarespace-cdn.com/content/v1/629a172f08dd860ad90e257c/452d6437-0f19-4466-929a-d8ea73b19e52/NOTEWORTHY+SKILLS.png Home https://www.billiebeth.com/about daily 0.75 2025-05-15 https://images.squarespace-cdn.com/content/v1/629a172f08dd860ad90e257c/d1a294e2-01d0-465a-8efd-1989aff95793/image_6483441.jpg https://www.billiebeth.com/contact daily 0.75 2022-08-01 https://images.squarespace-cdn.com/content/v1/629a172f08dd860ad90e257c/9756e215-5a96-4fad-a9f8-c3d7d1af8684/GETIN+TOUCH_BLK.png CONTACT GET IN TOUCH https://www.billiebeth.com/wastewise daily 0.75 2022-08-04 https://images.squarespace-cdn.com/content/v1/629a172f08dd860ad90e257c/b0b1b7dc-10bc-478a-907d-46341d711e58/foodwise+desktop.png Wastewise - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/629a172f08dd860ad90e257c/36fef367-8eeb-40d1-8df0-dbda967d63fd/Survey+2.png Wastewise - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/629a172f08dd860ad90e257c/dbf91ee5-2e19-4884-969d-474bf167cc45/Affinity+map+takeaways.png Wastewise - Make it stand out *different colors represent 5 anonymous participants https://images.squarespace-cdn.com/content/v1/629a172f08dd860ad90e257c/65b68691-1de1-473b-a009-282ddc5eef71/Wastewise_persona.png Wastewise - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/629a172f08dd860ad90e257c/1562c750-d50c-4ab2-9204-b13657e75c1e/survey+3.png Wastewise - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/629a172f08dd860ad90e257c/c51f9c8d-cc07-47fd-9aa7-537445d2241d/survey_1.png Wastewise - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/629a172f08dd860ad90e257c/25a6b5f9-131d-48fb-a6d7-6a6b82b37505/C%26C.png Wastewise - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/629a172f08dd860ad90e257c/7db623a8-6fe0-4548-959d-bac527ba78d5/Style+Guide.png Wastewise - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/629a172f08dd860ad90e257c/28a5eccb-1ff0-4dbd-80cd-434a41352be7/story+board_1.jpg Wastewise - I created a story board to further empathize with Josie’s scenario https://images.squarespace-cdn.com/content/v1/629a172f08dd860ad90e257c/82065ce5-fa52-4268-b9e5-e4dfb5a412e2/wastewise+sketch.png Wastewise - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/629a172f08dd860ad90e257c/0d7eef87-51f5-4bab-bac2-f28047521cbb/Frame+41.png Wastewise - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.billiebeth.com/work daily 0.75 2025-05-15 https://images.squarespace-cdn.com/content/v1/629a172f08dd860ad90e257c/15779e1c-7143-487d-8548-14f284492c15/Hotspot+gif.gif WORK - UA Featured Product Hotspot An engaging way to browse and shop for products directly from hero and story-telling imagery. Click the link to view three hotspot variations I designed and tested with users to ultimately get product buy in for an MVP and V2 solution. *Sole Lead Designer VIEW NOW https://images.squarespace-cdn.com/content/v1/629a172f08dd860ad90e257c/ce685fe6-ec37-4ab7-bd41-c584f6ed2b50/Filters+%283%29.png WORK - UA PLP: Filters View slide deck on optimizing filter interactions validated by UX research and Baymard best practices on mWeb. *Sole Lead Designer VIEW NOW https://images.squarespace-cdn.com/content/v1/629a172f08dd860ad90e257c/59bb20c6-0c36-4b44-9688-fc07b6e51238/PreferredSizingvideo800px.gif WORK - UA PDP: Set Preferred Sizing Making it easy for logged in users to add to bag by utilizing preselected sizing based on their preferences. *Sole Lead Designer VIEW NOW https://images.squarespace-cdn.com/content/v1/629a172f08dd860ad90e257c/ddd2d70f-3cca-40d9-8906-159abd7bd39c/Mens+Pants.png WORK - UA PDP: Size Selection Enhancements A short and sweet buy panel optimization to increase conversion *Sole Lead Designer VIEW NOW https://images.squarespace-cdn.com/content/v1/629a172f08dd860ad90e257c/44a39ef6-5612-4fa2-b718-ff4dc091ad99/Slide+4_3+-+60.png WORK - UA Navigation Audit Dive into information architecture with this comprehensive mobile first competitive nav audit *Sole Lead Designer VIEW NOW https://images.squarespace-cdn.com/content/v1/629a172f08dd860ad90e257c/1e4aed45-e05a-4747-b061-a3f26ad01083/Most+Steph+Cover.gif WORK - UA Curry Shop Experience Under Armour Hackathon 2023 winner. An athlete brand experience pop up within UA’s Shop App. *Team Captain VIEW NOW https://images.squarespace-cdn.com/content/v1/629a172f08dd860ad90e257c/301fc687-1180-46fc-98c1-1fd066d612ab/LogWorkout_cover.png WORK - UA Log Workout Log Workout feature redesign for MapMyRun. Launched globally on iOS and Android April 2023 *1 of 2 Designers VIEW NOW https://images.squarespace-cdn.com/content/v1/629a172f08dd860ad90e257c/ab9d4a8f-51e1-4cdc-af68-70e1313e4f60/WHIPIK_SM_COVER.png WORK - Case Study: Whipik A mobile short story app relaunch focusing on personalized content whilst showcasing underrepresented writers. VIEW NOW https://images.squarespace-cdn.com/content/v1/629a172f08dd860ad90e257c/65438fcd-230f-489e-86bb-7c413c145f74/flowerpowergif.gif WORK - Case Study: Flower Power Redesigning an e-commerce site for a small specialty herb shop in New York City. VIEW NOW https://images.squarespace-cdn.com/content/v1/629a172f08dd860ad90e257c/68e3c3d7-5166-4c7a-86d0-f4438dfa8255/PORTFOLIO-RICCA-image_Page_05.jpg WORK - Apparel Design Take a peak into Apparel Design work prior to transitioning to a Product Designer VIEW NOW https://images.squarespace-cdn.com/content/v1/629a172f08dd860ad90e257c/a9d5e081-d632-4ff2-afb7-428a547c18b6/IMG_9924.jpg WORK - Sunflower Jam Branding, packaging, and Jewelry product made by me in 2019 Instagram: @sunflower_jam VIEW NOW https://www.billiebeth.com/videos daily 0.75 2022-07-12 https://www.billiebeth.com/flowerpower daily 0.75 2022-07-13 https://images.squarespace-cdn.com/content/v1/629a172f08dd860ad90e257c/2de64a3a-9e16-431b-8502-e8df95892d0c/o.jpeg Flower Power - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/629a172f08dd860ad90e257c/4874138d-20b1-4705-b972-0c75e7caffdd/Frame+18.png Flower Power https://images.squarespace-cdn.com/content/v1/629a172f08dd860ad90e257c/51c1a734-5041-42c4-8e5b-abd85475b943/Flower+power_persona.png Flower Power https://images.squarespace-cdn.com/content/v1/629a172f08dd860ad90e257c/5eadde46-7c94-481d-a228-e5fe1f236090/Flower+power_Site+Map.png Flower Power - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/629a172f08dd860ad90e257c/0492463b-6264-45db-81fd-82861d9efc7a/User+interview+takaways_flower+power.png Flower Power - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/629a172f08dd860ad90e257c/28a5eccb-1ff0-4dbd-80cd-434a41352be7/story+board_1.jpg Flower Power - I created a story board to further empathize with Josie’s scenario https://images.squarespace-cdn.com/content/v1/629a172f08dd860ad90e257c/fd61160e-7c22-43a0-8be7-cb557fa36084/Color.png Flower Power - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/629a172f08dd860ad90e257c/b000633d-3088-48d3-90b4-d636498dbba9/Frame+135.png Flower Power - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/629a172f08dd860ad90e257c/1d11498d-74f5-445b-a0e8-a068c209f14f/Updated+User+flow.png Flower Power - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/629a172f08dd860ad90e257c/d413fa61-ca7e-4cdc-8b5f-ab55a2283daf/Existing+User+Flow.png Flower Power - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.billiebeth.com/whipik daily 0.75 2022-08-18 https://images.squarespace-cdn.com/content/v1/629a172f08dd860ad90e257c/ac69b541-edda-443a-94a4-de2ab2a50874/Whipik-3-1.jpeg Whipik - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/629a172f08dd860ad90e257c/4d1cb75d-5141-4c04-a9f0-9a704a4726a7/Whipik_prior+to+rebuild.png Whipik - Task analysis goals: Observe how users will select a story of interest Do users get enough information upfront to decide if they want to select the content? How will a user save a story for later? How do users feel about the navigation? Do users want to use this platform? https://images.squarespace-cdn.com/content/v1/629a172f08dd860ad90e257c/073dd12b-0ce9-40ee-beb2-06d81c59fb04/WHipik_survey2.png Whipik - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/629a172f08dd860ad90e257c/a5c17873-ff9e-4134-b248-6ccdf19abe95/User+interview_2.png Whipik https://images.squarespace-cdn.com/content/v1/629a172f08dd860ad90e257c/087174bd-716a-4d9f-9191-27914c7aa506/WHIPIK_FEATURE.png Whipik - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/629a172f08dd860ad90e257c/b3f927b1-5041-4487-b097-cd8662564120/User+interview_1.png Whipik - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/629a172f08dd860ad90e257c/983d7deb-45b9-4ad3-8450-279cdca0f97f/WHipik_survey1.png Whipik - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/629a172f08dd860ad90e257c/7bfc3e05-29ed-477b-a59c-271d4d5d578c/PERSONA_WHIPIK.png Whipik - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/629a172f08dd860ad90e257c/8663cb50-d7de-4624-9d69-15679a8058a9/Journey+map_whipik.png Whipik - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/629a172f08dd860ad90e257c/9935e385-2a23-4cb1-b16e-de9cea5b77e2/C%26C+HOME+SCREEN.png Whipik - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/629a172f08dd860ad90e257c/97c32b73-f7ae-498e-8472-ebe90a3ffe7b/User+interview_3.png Whipik https://images.squarespace-cdn.com/content/v1/629a172f08dd860ad90e257c/8e442328-75df-4c97-9296-edbf7f00cf69/WHipik_survey3.png Whipik - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/629a172f08dd860ad90e257c/ea15268f-52b9-40e5-a9dc-d381ce2303c7/Frame+34674.png Whipik - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/629a172f08dd860ad90e257c/652f7571-5ab0-4e07-926c-281079c55672/Selecting+a+story.png Whipik - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/629a172f08dd860ad90e257c/55da7ce3-0459-4246-af4e-53c642c6a8db/Whipik_home.png Whipik - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/629a172f08dd860ad90e257c/c1186bbb-899a-4906-97da-2f04f8052b83/Immersive+view.png Whipik - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/629a172f08dd860ad90e257c/4c7cf71d-03bf-4817-be79-58867f8cc418/Frame+34672.png Whipik - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/629a172f08dd860ad90e257c/723258fc-58ef-4935-a562-4aad9496462f/usability+test.png Whipik - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/629a172f08dd860ad90e257c/34fb83e5-03f7-45bf-bfe5-d585577fec43/Create+from+home.png Whipik - 4. CREATE A STORY FROM HOME “Create” icon in navigation bar Helps to break down barriers from content consumer to creator Author onboarding flow would start here for new authors Give authors prompts and ideas to jump start their creativity https://images.squarespace-cdn.com/content/v1/629a172f08dd860ad90e257c/72c5eafe-622c-4dc2-b970-9a412a173539/comp+onboarding+analysis Whipik - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/629a172f08dd860ad90e257c/c4ac6d1b-083c-4c6a-ae4f-1c7c2be5aca2/Profile.png Whipik - 2. PROFILE Collapse account settings Opportunity to remove settings gear icon and combine with user profile During usability testing many users made assumptions settings would be located here See other users’ profiles Public reading collections (similar to public Spotify playlists) This is another way users get recommendations for what to read, from other trusted users! https://images.squarespace-cdn.com/content/v1/629a172f08dd860ad90e257c/91dbbd82-305d-473f-961d-cfa66191d0fe/Notifications.png Whipik - 3. NOTIFICATIONS Users will get notified: When a user they follow posts a story they loved When an author they follow posts a story When a user replies to your comment on a story When a user comments on an author’s story (creator mode) When a user gives a 5-star rating to an author’s story (creator mode) https://www.billiebeth.com/whipikcs daily 0.75 2022-07-08 https://images.squarespace-cdn.com/content/v1/629a172f08dd860ad90e257c/d1e5b6c0-8855-42e0-ad1a-a58783cf3302/WHIPIK_REBUILD.png Whipik_CS - Coming soon in the meantime check out my slide deck here. https://www.billiebeth.com/flowerpowercs daily 0.75 2022-08-04 https://images.squarespace-cdn.com/content/v1/629a172f08dd860ad90e257c/a5ddf51f-3530-4133-aa48-1baf4b0de7d8/ezgif.com-gif-maker.gif https://images.squarespace-cdn.com/content/v1/629a172f08dd860ad90e257c/56b992dd-e465-4ac5-a8d0-15284b226ea5/Frame+152.png https://www.billiebeth.com/logworkout daily 0.75 2023-05-08 https://images.squarespace-cdn.com/content/v1/629a172f08dd860ad90e257c/68559307-dff2-4b3f-bf45-8ea6de243ab5/Previous+LOG+WKO.png Log Workout - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/629a172f08dd860ad90e257c/7bb8efff-db8d-4845-97ec-9b7f113a53b2/21.+Product+Color+Palette.png Log Workout - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/629a172f08dd860ad90e257c/f4b60ee0-be7e-4a53-a47e-d2d023c920fd/22.+Typography.png Log Workout - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/629a172f08dd860ad90e257c/aedf3fa2-d4dc-4a24-a6d0-4ef01f1cf838/20.+Brand+Elements.png Log Workout - Make it stand out Whatever it is, the way you tell your story online can make all the difference. 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https://images.squarespace-cdn.com/content/v1/629a172f08dd860ad90e257c/12124b4d-1f87-4576-a10f-b29a49726d98/Screen+Iterations.png Log Workout - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.billiebeth.com/moststeph daily 0.75 2023-05-19 https://images.squarespace-cdn.com/content/v1/629a172f08dd860ad90e257c/94ccac5b-7f35-435f-8f65-730ae4e7be67/Curry+Team.jpg Most Stephnitely - Make it stand out Our Team in Baltimore :) https://images.squarespace-cdn.com/content/v1/629a172f08dd860ad90e257c/7ca6da41-af2b-45fc-82d1-427d888732da/Discovery+Line+up.png Most Stephnitely https://images.squarespace-cdn.com/content/v1/629a172f08dd860ad90e257c/0333f8c4-2d9d-4151-8d11-576d1cf347c9/Design+Thinking+GIF.gif Most Stephnitely - Make it stand out Whatever it is, the way you tell your story online can make all the difference. 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